Choice Hotels Reportedly Interested in Acquiring Wyndham

Choice Hotels Reportedly Interested in Acquiring Wyndham

by Donald Wood
Last updated: 2:25 PM ET, Wed May 24, 2023

A new report suggests that Choice Hotels International, Inc.
has expressed interest in acquiring Wyndham Hotels & Resorts, Inc.

According to The
Wall Street Journal
, the companies are not in serious discussions and it
remains unclear how much contact the two parties have shared, but the potential
merger would create a budget hotel franchisor that would likely be the largest
in the United States.

The Wall Street Journal also reported that if company officials
representing Wyndham do not have interest in a potential merger, executives from
Choice Hotels would be able to appeal to Wyndham’s stakeholders about a
possible deal.

Choice Hotels said the company does “not comment about
market rumors and speculation,” while a spokesperson from Wyndham said, “We
don’t comment on rumors. We are focused on business as usual.”

Both companies own economy, midscale and upper-midscale
brands—22 for Choice Hotels and 24 for Wyndham—including Comfort and Quality for
Choice Hotels and Days Inn and Super 8 for Wyndham.

The rumored interest from Choice Hotels in Wyndham comes
days after a new study found that most Americans are more
likely to stay in a hotel
and take vacation trips this summer than in the
summer of 2022.

According to the American Hotel & Lodging Association
(AHLA), data from the new national Hotel Booking Index survey found that
American adults are more likely to stay in a hotel (56 percent), take more
frequent (55 percent) and longer (52 percent) leisure trips than last year.

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